Why We are Building an Insanely Tough Off-Road Trailer

We decided to become the devil of the RV industry.

The brand that says the things this industry would rather avoid.

What we say will make you uncomfortable.

We know that.

That’s because we’re brutally honest.

And this market isn’t used to hearing the truth.

We’re tired of the lies that dominate the RV industry and slowly rot it from the inside out.

Too many buzzwords.

Too much marketing gloss.

RV dealers like to say this:

An RV is basically a house that goes through an earthquake and a hurricane every single day.

They’re not wrong.

But that doesn’t excuse bad design and construction.

If you know that’s the environment your product lives in,

building it like a suburban house - thin plywood, glue, and staples - isn’t realism.

It’s negligence.

So we built something ugly.

A solid, unapologetic block that doesn’t ask to be treated gently.

Something that keeps going even when you don’t.

If a product fails within its predictable use case, that’s not the customer’s fault.

An off-road trailer that blames the customer when plywood delaminates from vibration is fundamentally broken.

A product should be designed with abuse in mind, not ideal conditions.

Yes, that level of honesty shows up in the price.

So what?

Someone has to build it right.

Ecno Evil.

Live Once.